Communication in a post-COVID world
As businesses continue to adjust to the post-COVID environment, it’s essential to maintain professional communication practices with customers and potential customers. Professional communication is key in establishing trust, as well as creating a positive customer experience. Here are some of the best practices for professional communications in an endemic world:
1. Use Technology – More than ever before, technology is an invaluable tool for virtual meetings and video conferencing calls, as well as online surveys, email marketing, and social media. Use the tools at your disposal to connect with people where they are, whether it’s working from home or staying socially distanced.
2. Be Clear & Concise – It’s always best practice, but especially during this time of uncertainty, it’s important that all messages sent out by your company are clear and concise so there is no confusion among recipients about what exactly you mean. Being direct will help ensure everyone understands each other during times when emotions may be running high due COVID related stressors like job insecurity or health concerns.
3. Stay Positive - Maintaining a positive attitude throughout all interactions can go a long way towards building relationships with your customers; especially during these difficult times where people need extra support more than ever before. Acknowledge difficulties but try not focus on them too much-- instead take advantage of any opportunity possible for growth through collaboration!
4. Be Respectful - Show respect towards others at every turn, whether its colleagues within the organization itself or external stakeholders such as vendors. Make sure everyone feels heard by listening attentively before responding back thoughtfully (and kindly!) so both sides feel valued throughout the entire process, regardless how challenging the situation might seem initially.
By following these best practices in professional communications during these unusual times, businesses can build strong trusting relationships which will lead successful outcomes now and into the future.
And, if you’ve been handling your customer communications off the side of your desk, we can help! Let us handle your direct email marketing, internal communications, or social media and you can get back to doing what you do best. Book a free consultation with us.